In recent studies, it was found that people nowadays spend more time on their smartphones than on their tablets, laptops and desktop computers. Advertisers have been allocating more funds to mobile ads than other digital ads, because it allows them to reach more people on the go.
It has been said that the mobile advertising industry will take over the global ad market in just a few years. There is a high increase of people surfing the internet using their smartphones, and advertisers are more than happy to go with the emerging trend. Mobile ads allow advertisers to connect with consumers in a personal level.
HOW CAN ADVERTISERS MAXIMIZE MOBILE ADS?
Advertisers make the most out of the small screens of mobile devices by making sure that their ads are strategically placed where the consumers can easily spot them. They can make a great impact on consumers by making ads that are interactive, engaging, and unique in mobile sites and mobile apps.
They can choose from different kinds of ads such as word ads, video ads, mobile ad banners and mobile ad posters. These ads can show up while the mobile webpage or video is loading. They can also show up in mobile applications.Some ads can also take the form of audio clips and precede voicemail recordings and phone-based services.
These ads are media-rich. They change size to allow advertisers more space to communicate their brand to consumers. They are designed to be very eye-catching as well.
HOW IS THE EFFECTIVITY OF MOBILE ADS MEASURED?
Like regular ads, mobile ads can be measured through the impressions and click-through rates they generate. Advertisers choose their desired Cost Per Click (CPC) and Cost Per Impression (CPI). It is only when the ad campaign reaches the limit, the ad campaign ends. The effectivity of these ads can also be measured by Cost Per Install (CPI) where it depends on the user installing the app on their mobile phones.